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Why you need conflict to tell a compelling story
Conflict arises from desire—the desire for change. If you don’t have conflict in storytelling, you don’t have a compelling story. There...
Hans Weston
Oct 14, 20241 min read
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The short attention span myth
Why is Video Storytelling Important for Business? Storytelling is in our DNA.We love stories. We seek stories. We tell stories. Our lives...
Hans Weston
Oct 7, 20241 min read
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This!!!
Behind thrilled & lost for words last night to have received this wonderful award along with filmmaker/director Andy Carruthers for the...
Hans Weston
Jun 3, 20241 min read
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To tell stories, or take short cuts?
Capturing attention with video will only get harder. Here’s 6 reasons why genuine stories always cut through - 1. Tap into emotion. When...
Hans Weston
May 22, 20241 min read
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A video lens is scary...
...an abyss of glass that sees into your soul. Add a light, crew and other hangers on, and you have a terrifying situation for someone...
Hans Weston
May 8, 20243 min read
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Hans Weston
Jan 11, 20240 min read
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What makes you procrastinate?Â
If you were to post a video today, what kind would it be? Why make it? How long would it be? Would it need editing? How would you film...
Hans Weston
Dec 30, 20231 min read
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There’s no one else like you. You are unique.
How you behave as an interviewer has a tremendous impact on how someone will answer. I consider it a great privilege to sit down and chat...
Hans Weston
Dec 30, 20231 min read
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How I discovered the remarkable truth about human connection
Behind the lens of a news camera operator: 2004 to 2005: I worked for a local news station in my hometown, filming stories for the...
Hans Weston
Dec 30, 20231 min read
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Taking the "Tararua S-K" documentary to the world.
The film "Tararua S-K: 60 Years in the making" has been rolling around different venues, clubs and festivals in New Zealand collecting...
Hans Weston
Dec 30, 20231 min read
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DIY video. Is it worth it? What is it really saving you?
I've noticed a lot of DIY video the last few years. All with varying results. I'm not talking about recording yourself speaking to your...
Hans Weston
Dec 30, 20232 min read
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Show not tell, insights from interviews.
I’ve conducted countless interviews over the last two years and I’ve learnt this about people. People need to share their stories ​People...
Hans Weston
Dec 30, 20231 min read
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