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Hans Weston
Oct 14, 20241 min read
Why you need conflict to tell a compelling story
Conflict arises from desire—the desire for change. If you don’t have conflict in storytelling, you don’t have a compelling story. There...
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Hans Weston
Oct 7, 20241 min read
The short attention span myth
Why is Video Storytelling Important for Business? Storytelling is in our DNA.We love stories. We seek stories. We tell stories. Our lives...
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Hans Weston
Jun 3, 20241 min read
This!!!
Behind thrilled & lost for words last night to have received this wonderful award along with filmmaker/director Andy Carruthers for the...
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Hans Weston
May 22, 20241 min read
To tell stories, or take short cuts?
Capturing attention with video will only get harder. Here’s 6 reasons why genuine stories always cut through - 1. Tap into emotion. When...
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